Privacy Policy
Last updated: 06/02/2026
Saundersfoot Boat Trips (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store and protect your personal data when you use our website www.saundersfootboattrips.com or interact with us.
We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
Saundersfoot Boat Trips is a family-run boat trip and sea safari business operating from Saundersfoot, Pembrokeshire.
If you have any questions about this policy or how your data is handled, you can contact us at:
📧 Email: gareth@ambulancecpd.com
📍 Location: Saundersfoot, Pembrokeshire, Wales
2. What Information We Collect
We may collect and process the following personal information:
Information you provide to us
- Name
- Email address
- Telephone number
- Booking details
- Messages or enquiries submitted via contact forms
- Any other information you choose to provide when contacting us
Information collected automatically
When you visit our website, we may automatically collect:
- IP address
- Browser type and version
- Pages visited and time spent on the site
- Device information
This data helps us understand how our website is used and improve it.
3. How We Use Your Information
We use your personal data to:
- Respond to enquiries and messages
- Manage bookings and customer communication
- Provide information about our trips and services
- Improve our website and customer experience
- Comply with legal or regulatory obligations
We only collect data that is necessary and relevant for these purposes.
4. Lawful Basis for Processing
Under UK GDPR, we process your data on the following lawful bases:
- Consent – where you have given clear permission
- Contract – where data is needed to fulfil a booking
- Legitimate interests – to operate and improve our business
- Legal obligation – where required by law
5. How We Store and Protect Your Data
We take appropriate technical and organisational measures to protect your personal data from loss, misuse, unauthorised access or disclosure.
Your data is stored securely and only accessed by those who need it to carry out their role within the business.
6. How Long We Keep Your Data
We only keep personal data for as long as necessary:
- Booking and enquiry data is retained for operational and legal purposes
- Marketing data is kept until you withdraw consent
- Website analytics data is kept in line with standard retention practices
When data is no longer required, it is securely deleted.
7. Sharing Your Information
We do not sell, rent or trade your personal data.
We may share limited information with trusted third parties only where necessary, such as:
- Website hosting providers
- Booking or payment systems
- Legal or regulatory authorities if required
All third parties are required to handle your data securely and lawfully.
8. Cookies
Our website may use cookies to improve user experience and analyse website traffic.
Cookies are small text files stored on your device. You can control or disable cookies through your browser settings. Disabling cookies may affect how parts of the website function.
For more information, please see our Cookie Policy (if applicable).
9. Your Rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Restrict or object to processing
- Withdraw consent at any time
- Lodge a complaint with the Information Commissioner’s Office (ICO)
You can exercise these rights by contacting us using the details below.
10. Third-Party Links
Our website may contain links to external websites (such as booking platforms or review sites). We are not responsible for the privacy practices or content of third-party websites.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page, and the “last updated” date will be revised.
12. Contact Us
If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:
📧 Email: gareth@ambulancecpd.com
📍 Saundersfoot, Pembrokeshire